RAFTS

R.A.F.T.S. is an ideal way to organize thinking and plan for research/writing/presentation of persuasive publications.
R-role. what part does speaker/writer play? (counselor, giver of advice, coach, etc.)
A-audience. to whom is speaker/writer sending message? who are you trying to reach?
F-format. how are you sending the message? (the medium you are using, for example, public service announcement, powerpoint, poster, speech, etc.)
T-topic. what are you writing about?
S-strategy. what is your plan for sending your message?